Purplicious is the perfect blend of flash, glow, and attitude. A glossy white belly pairs with a super-glow purple back, creating a two-tone profile that stands out in both daylight and low-light conditions. When the lights go down, the purple glow comes alive, making Purplicious one seriously sweet-looking jig that hungry game fish won’t be able to resist.
All jigs are proudly made in Michigan using U.S.-sourced components, with the exception of extremely sharp, French-made VMC hooks. Mission Lures custom-designed jigging spoons feature a unique, sporadic flutter on the fall, producing an irresistible flash and erratic action that triggers aggressive strikes from predatory game fish.