Mission Lures

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Go BIG with Mission Lures

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Mission Lures Is based on

Old Mission Peninsula, Traverse City, Michigan.

Each lure is 100% assembled and manufactured in the U.S.A to ensure maximum quality and durability. All components are sourced in the U.S.A. except for our extremely strong and sharp, French-made VMC hooks. Our exceptional super glow colors and specialty paint designs far exceed all other lures on the market!